Small and medium-size businesses are working hard to serve their clients in new ways, take care of their staff, keep the lights on, and figure out government programs – without the benefit of large leadership teams or deep pockets. The extra pressure to “be more” and “do more” from marketers, government agencies and thought leaders can feel like one more stress.
During this pandemic, businesses are jumping on the “here to help” bandwagon with offers that are really just repackaged sales pitches. What our clients need from us now, are real results and effort – not lip service.